Wedding Photography: Building a Profitable Pricing Strategy (Professional Photography Series)

By Steve Herzog

No Synopsis Available.

• Format: Paperback
• Language: English
• ISBN: 0963315803
• ISBN13: 9780963315809
• Release Date: August 1992
• Publisher: Incite! Publications
• Length: 222 Pages
• Weight: 1.55 lbs.
• Dimensions: 11.0" x 0.5" x 8.5"

Customer Reviews

This book is a great help

Steve Herzog did it the hard way. But you can benefit from his journey with this book. I'm a "young" wedding photographer. Although I've been a photographer for almost 30 years, the wedding biz has its own peculiarities. Mr. Herzog's insights, advice, and experience are worth the asking price of this book. One problem is that the book is getting long in the tooth: the prices shown are quite old. This can be sort of jarring and disorienting. Steve, you should update all the numbers! Bottom line: while the pricing structures are terribly outdated, the advice is timeless and very up-to-date. If you're buying this book, you MUST also purchase his "Contracts, Policies, and Procedures." Together, these will save you hours of aggravation, embarrassment, and general cluelessness. My name is David D. Schultz, and I approve this review (I wrote it!)

Wow - A must have for Wedding Photographers!

This book provides in-depth instruction on setting prices for your wedding photography business! Very valuable for those just entering the wedding photo industry, or a seasoned pro! Lots of valuable info!