Web Systems Design And Online Consumer Behavior

By: Gao, Yuan

Book Overview

This text takes an interdisciplinary approach towards systems design in the online environment by providing an understanding of how consumers behave while shopping online and how certain systems design elements may impact consumers' perceptions, attiude, intentions and actual behaviour.

• Format: Paperback
• Language: English
• ISBN: 1591403286
• ISBN13: 9781591403289
• Release Date: October 2004
• Publisher: Igi Global
• Length: 330 Pages
• Weight: 1.36 lbs.
• Dimensions: 9.8" x 0.8" x 7.0"