Web Personalization in Intelligent Environments

Book Overview

At first sight, the concept of web personalization looks deceivingly simple. A web personalization system is a software component that collects information on visitors to a web site and leverages this knowledge to deliver them the right content, tailoring presentation to the user's needs. All over the world, web designers and web content managers rely on web personalization solutions to improve the effectiveness and - ability of their web-based applications...

• Format: Paperback
• Language: English
• ISBN: 3642260314
• ISBN13: 9783642260315
• Release Date: March 2012
• Publisher: Springer
• Length: 141 Pages
• Weight: 0.50 lbs.
• Dimensions: 0.3" x 6.1" x 9.2"