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Web Metrics: Proven Methods for Measuring Web S...

Edition Description

There now exists a wealth of tools and techniques that can determine if and how a Web site is providing business value to its owners. This book is a survey of those metrics and is as important to IT executives as it is to marketing professionals. Jim Sterne is recognized worldwide...

Edition Details

Format:Paperback

Language:English

ISBN:0471220728

Format: Paperback

Condition:

13.39

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Web Metrics: Proven Methods for Measuring Web S...

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