The focus of this book is on Web measurement and its application to industrial case studies. Each chapter presents different measurement-related concepts (e.g. cost estimation, productivity measurement, quality measurement) followed by their application to industrial case studies, plus advice on applying each technique to practical situations. No other book in the market examines Web measurement in such breadth and with such practical emphasis. Readers will quickly grasp the usefulness and benefits of measurement and metrics, since all case studies depict real-world situations.