E-business and e-commerce have become essential to the survival of any corporation, large or small. More than ever, the need to have a Web presence is paramount to a successful business.... This description may be from another edition of this product.
Up-to-date, complete and accurate...Highly Recommended
Published by Thriftbooks.com User , 23 years ago
A friend recommended this book to me when I was thinking about creating a business to consumer e-commerce strategy for my business. From what I have read I like the writer's style and approach. Gosney's book brings very little fluff, just here's what you were looking for and how to do it. The practical approach walks the reader through the steps from planning to class management. It's a great help to the novice and a fine reference for those who are experienced. I highly recommend this book to any individual looking to create an online strategy to increase awareness and sales revenues.
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