Web Advertising and Marketing

by Brent F. Taylor, Thomas J. Kuegler Jr., Paul J. Dowling Jr.

"Web Advertising and Marketing" is a complete guide to the tricky business of building an effective online commercial presence. It walks readers through the process, from understanding the basic... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0761528539
• ISBN13: 9780761528531
• Release Date: September 2000
• Publisher: Premier Press
• Length: 530 Pages
• Weight: 2.05 lbs.
• Dimensions: 1.2" x 7.4" x 9.1"

Customer Reviews

Impartial review?

Chris Yeh is Mr. Kuegler's partner at his consulting firm.I would question the objectivity of the previous review.Please also place no credence in my rating of five stars, I have yet to receive my copy.

A clear and practical guide to an often-confusing industry.

The web advertising and marketing is extremely confusing. Almost everything I've ever been told has been a lie. In sharp contrast, Kuegler's book tells hard truths, backed up with very specific examples. He focuses on companies and techniques that have flown below the mainstream radar screen, and delivers information that any marketer or entrepreneur can use.