We need a show: a 50 year history of World Dairy Expo

By Jim Leuenberger et al.

The rallying cry "We need a show" was the first step of a fifty-year journey that led to World Dairy Expo, as we know it today. The show's growth and development into the world's most-respected and most-renown dairy event is, indeed, a success story. We Need a Show is the story of that successful journey. We learn about what led up to the need for a new show. We gain insight into Expo's early struggles and how it found solid footing. We come to appreciate how the fabled event established high standards as a cattle show and trade show. We see how Expo continued to innovate and adapt to a changing industry. The story is told in terms of the key aspects of World Dairy Expo ... the cows, the trade show, the events and the people. And we look ahead to the challenges and opportunities in Expo's future.

• Format: Hardcover
• Language: English
• ISBN: 0932147496
• ISBN13: 9780932147493
• Release Date: January 2015
• Publisher: Hoard & Sons Company, W. D.
• Weight: 2.65 lbs.
• Dimensions: 10.0" x 10.0"