We Interrupt This Newscast: How to Improve Local News and Win Ratings, Too

by Marion Just, Todd Belt, Tom Rosenstiel, et al.

Book Overview

Local television newscasts around the country look alike and are filled with crime, accidents, and disasters. Interviews with more than 2,000 TV journalists around the country demonstrate that news... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0521691540
• ISBN13: 9780521691543
• Release Date: April 2007
• Publisher: Cambridge University Press
• Length: 244 Pages
• Weight: 0.80 lbs.
• Dimensions: 0.5" x 6.3" x 9.3"