Watching the Olympics: Politics, Power and Representation

by John Sugden

Book Overview

Global sporting events involve the creation, management and mediation of cultural meanings for consumption by massive media audiences. The apotheosis of this cultural form is the Olympic Games. This challenging and provocative new book explores the Olympic spectacle, from the multi-media bidding process and the branding and imaging of the Games, to security, surveillance and control of the Olympic product across all of its levels.

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• Format: Paperback
• Language: English
• ISBN: 0415578337
• ISBN13: 9780415578332
• Release Date: August 2011
• Publisher: Routledge
• Length: 272 Pages
• Weight: 0.85 lbs.
• Dimensions: 0.6" x 6.1" x 9.2"