War of the Colas: A Century of Challenge and Innovation: Two Beverage Giants in a Competition that Revolutionised Marketing and Shaped Global Culture

By Michael Roberts Anderson

A compelling story that traces a century of competition between two soft drink giants, revealing how this rivalry has shaped not only the beverage industry, but the entire culture of modern marketing. Through in-depth analysis, the book unveils the innovative strategies, revolutionary advertising campaigns, and bold moves that have characterised this unprecedented competition. Readers will discover exclusive behind-the-scenes accounts of the business decisions that changed the course of marketing history, from the first taste challenges to innovative digital strategies. Each chapter reveals untold stories of creativity, entrepreneurial courage and strategic vision, offering valuable lessons for marketing professionals, entrepreneurs and business history enthusiasts. The book explores how this competition has influenced popular culture, sport and music, transforming two drinks into true global cultural symbols. A fascinating journey through decades of advertising innovation, marketing wars and corporate transformations that have defined the modern commercial landscape. Essential reading to understand how the competition between two rivals revolutionised the way companies communicate with consumers and build their brands.

• Format: Paperback
• Language: English
• ISBN: B0FF33H8JQ
• ISBN13: 9798289073303
• Release Date: June 2025
• Publisher: Independently Published
• Length: 124 Pages
• Weight: 0.33 lbs.
• Dimensions: 0.3" x 5.5" x 8.5"