Walk Your Talk: Grow Your Business Faster Through Successful Cross-Promotional Partnership

by Kare Anderson

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• Format: Paperback
• Language: English
• ISBN: 0964028700
• ISBN13: 9780964028708
• Release Date: January 1994
• Publisher: Spiral Publishing

Customer Reviews

perhaps most popular promotion method today, described in this book

The use of this wildly-popular promotion tool has skyrocketed since I wrote this book. In fact, different forms of partnership (co-branding, cross-referral, product placement, affinity market, etc.) now collectively represent the most frequently-used promotion tool - to attract and keep customers. Warning: with the wrong partners and/or methods, cross-promotion and other forms of partnering create a hostile consumer backlash. Using smart partnerships, you can attract and delight more consumers while spending less. Any kind or size of business or non-profit can use this approach to out-market even bigger competition. I am so confident that you will find this book valuable that I suggest you read it, send me an email (www.SayitBetter.com) telling me which kind of cross-promotion you found most helpful, and I'll send you a companion e-book at no cost, (Make Yourself Memorable.).