Waging Business Warfare: Lessons from the Military Masters in Achieving Corporate Superiority

By David J. Rogers

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• Format: Hardcover
• Language: English
• ISBN: 0684185962
• ISBN13: 9780684185965
• Release Date: January 1987
• Publisher: Scribner
• Length: 341 Pages
• Weight: 0.05 lbs.

Customer Reviews

GOOD BASIC TEXT ON MILITARY STRATEGY

This is a good fundamental text on basic military strategy and higher tactics. Some of the concepts might be a bit confusing for those who know nothing on the subject, but for those who know a little, this title provides an excellent overview of basic concepts such as troop concentration, front lines, surprise and leadership. The text is Napoleonic/Clausewitzian in scope, with the classic military historian's method of studying leadership by studying proven leaders, in this case great military commanders and titans of industry. A lot of good inside information on business decisions that were made particularly in the area of marketing. And there in lies the major weakeness of this book - you can only take it seriously to a point - likening selling of rubber bands and automobiles to leading a cavalry charge acroos the battlefield or being a guerilla leader.