The book aims to evaluate the company Lego and its crowdsourcing platforms that enhances the community for smooth voting and commenting activities and whether the platform has been successful in aggravating the importance of voting and commenting to evaluate the importance of commenting and voting on the ongoing crowdsourcing platforms. The research questions that have been framed are: Can a submitted original idea (projects) be developed through contributors' comments? Can commenting behavior be guided in a specified direction? Can commenting/voting behavior affect implantation decision? How (does) Lego (have) succeeded to create the conditions that generate productivity results from the crowdsourcing community that they have built by enhancing voting and commenting activities?
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