Visualizing Your Business: Let Graphics Tell the Story (With CD-ROM)

By Keith R. Herrmann

This guide provides managers and consultants with the necessary tools to manage information, set goals, measure progress, and make fast decisions by quickly evaluating financial information and communicating it to their companies. Managers should learn how to make memorable presentations that demystify complex issues and artfully integrate both financial and non-financial information. Managers are taken through the step-by-step process of creating visually effective exhibits that will enhance presentations and improve the understanding of key financial information necessary for management decisions. It provides the tools that effective management needs in order to present sound analysis with clarity and insight. It also includes real-world examples and a CD with 25 key examples of graphical displays prepared in PowerPoint, Excel and Word.

• Format: Hardcover
• Language: English
• ISBN: 0471371998
• ISBN13: 9780471371991
• Release Date: April 2001
• Publisher: Wiley
• Length: 240 Pages
• Weight: 1.65 lbs.
• Dimensions: 10.3" x 1.1" x 7.3"

Customer Reviews

Invaluable collection of business tools

This book is an encyclopedia of business graphics. It provides 101 different types of charts and graphs, and is organized based on how and when the chart and graph types are appropriate. The organization is Tracking, Variances And Comparisons, Presentation, Schematics And Maps, Organizing Data/Information, Probability, Prediction And What-If, Strategy, Financial, and Marketing. I frequently use charts to display data and considered myself an expert; however, I discovered new chart and graph types, such as web maps and Marimekko graphs, that I had never before encountered. It would be an understatement to say that this book has significantly expanded my graphics vocabulary.What I especially liked, in addition to the wide array of charts, is the advice on effectively using them. Although the writing is terse, each chart is discussed in a consistent format. The accompanying CD ROM adds even more value to this book because 26 of the tools are provided in either PowerPoint, Excel or Acrobat format. This allows you to tailor and use preformatted charts and graphs instead of having to create them from scratch.

Great reference guide

Offers a comprehensive array of information on different ways to present business data. I have not seen such a thorough compilation before, and find that I regularly refer to this when tackling various projects.