Visualizing Marketing: From Abstract to Intuitive

By S. Umit Kucuk

Book Overview

This book focuses on marketing graphics, figures, and visual artifacts discussed in marketing theory in order to explain and discuss the marketing concepts visually and open a door to future... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3319838814
• ISBN13: 9783319838816
• Release Date: July 2018
• Publisher: Palgrave MacMillan
• Length: 126 Pages
• Weight: 0.38 lbs.
• Dimensions: 0.3" x 5.8" x 8.3"