Visual Research: An Introduction to Research Methodologies in Graphic Design

By Russell Bestley and Ian Noble

Visual Research explains the key terms and theories that underlie design research, examining the importance of audience, communication theory, semiotics and semantics. It features a range of case studies which demonstrate how the use of rigorous research methods can form the basis of effective visual communication and design problem solving, eschewing end product analysis for a discussion of the way research feeds into the design process.

• Format: Paperback
• Language: English
• ISBN: 2940373205
• ISBN13: 9782940373208
• Release Date: December 2004
• Publisher: Fairchild Books
• Length: 192 Pages
• Weight: 2.30 lbs.
• Dimensions: 11.9" x 1.1" x 8.8"