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Paperback Visual Public Relations: Strategic Communication Beyond Text Book

ISBN: 0367666898

ISBN13: 9780367666897

Visual Public Relations: Strategic Communication Beyond Text

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Format: Paperback

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Book Overview

This book brings together a broad, diverse range of radical approaches to PR focussing on the increasingly vital role that visual, sensory and physical elements play in shaping communication. Engaging with critical and cultural theories, it outlines how non-textual forces play a central role in how PR works and explores the f

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