Visual Persuasion: The Role of Images in Advertising

By Paul Messaris

Book Overview

The pictures in television commercials, magazine advertisements and other forms of advertising often convey meanings that cannot be expressed as well, or at all, through words or music. Visual Persuasion is an exploration of the uniquely visual

• Format: Paperback
• Language: English
• ISBN: 0803972466
• ISBN13: 9780803972469
• Release Date: December 1996
• Publisher: Sage Publications, Inc
• Length: 320 Pages
• Weight: 1.15 lbs.
• Dimensions: 0.8" x 6.4" x 9.0"

Customer Reviews

Counter Balance

I haven't read this book, but own it and just felt the other review -- left by someone who left a review intended for the book seller -- needs balance. Leaving through the book, it seems to be a serious and thoughtful and well-researched treatment of how imagery is used in advertising and the effect images have. M. Glickman Author, Beyond the Breath: Extraordinary Mindfulness Through Whole-Body Vipassana Meditation