Visual Methods in Marketing and Consumer Research

Book Overview

This book offers a comprehensive outlook of visual research methods in the field, highlighting their value and offering a practical guide for researchers.

• Format: Paperback
• Language: English
• ISBN: 1032316837
• ISBN13: 9781032316833
• Release Date: January 2026
• Publisher: Routledge
• Length: 202 Pages
• Weight: 0.68 lbs.
• Dimensions: 0.5" x 6.1" x 9.2"