Visual Communication Theory and Research: A Mass Communication Perspective

By Shahira Fahmy, W. Wanta, M. Bock

Book Overview

In today's multimedia environment, visuals are essential and expected parts of storytelling. However, the visual communication research field is fragmented into several sub-areas, making study difficult. Fahmy, Bock, and Wanta note trends and discuss the challenges of conducting analysis of images across print, broadcast, and online media.

• Format: Paperback
• Language: English
• ISBN: 1349472565
• ISBN13: 9781349472567
• Release Date: May 2014
• Publisher: Palgrave MacMillan
• Length: 190 Pages
• Weight: 0.58 lbs.
• Dimensions: 0.5" x 5.5" x 8.5"