Visual Communication Research Designs

By Kenney Keith and Keith Kenney

Book Overview

Visual Communication Research Designs provides a step-by-step guide for designing research involving visuals relevant to communications media. This volume explains the process from conceptualization to research questions, instrumentation, analysis, and reliability and validity checks. It also addresses the lack of sufficient methods to answer theoretical questions attending visual communication.

• Format: Paperback
• Language: English
• ISBN: 0415988705
• ISBN13: 9780415988704
• Release Date: December 2008
• Publisher: Routledge
• Length: 312 Pages
• Weight: 0.95 lbs.
• Dimensions: 0.7" x 5.9" x 8.8"