Visual associations in biological and cultural contexts

By Hans-Joerg Neudecker

People think in images - these are formed in the brain. People link visual perceptions with their own experiences and attempt to integrate them into their world view. This includes interpreting shapes and attributing judgements and meanings to recognised objects. This paper provides a detailed description of various perspectives on the cultural shaping of visual perceptions, practical examples of cultural change across different subject areas, and the biological and evolutionary foundations of visual associations. Through numerous examples and studies from the literature, the roots of human perception in its cultural and biological past are illustrated, thereby making them comprehensible in the truest sense of the word.

• Format: Paperback
• Language: English
• ISBN: 6209857574
• ISBN13: 9786209857577
• Release Date: March 2026
• Publisher: Our Knowledge Publishing
• Length: 64 Pages
• Weight: 0.22 lbs.
• Dimensions: 0.1" x 6.0" x 9.0"