The Visionary Package

by Herbert M. Meyers and Richard Gerstman

The retail market is in a revolution which is creating new opportunities in a world of direct connections, where information is exchanged instantly and geography is no longer a barrier. This book contains valuable information and guidelines for marketers, retailers, manufacturers, designers and communication professionals in relation to new opportunities for brands and products through packaging, brand identity and creativity.

• Format: Hardcover
• Language: English
• ISBN: 1403906777
• ISBN13: 9781403906779
• Release Date: October 2004
• Publisher: Palgrave MacMillan
• Length: 242 Pages
• Weight: 1.40 lbs.
• Dimensions: 0.7" x 6.5" x 9.5"