Virtual Social Identity and Consumer Behavior

By Michael R. Solomon

Book Overview

Explores consumer behavior in virtual worlds, and offers implications for marketers interested in working in these environments. This book offers insight into the largest and fastest growing group of users - kids and teens. It discusses the impact of virtual social identities on consumers, consumer behavior, and electronic commerce.

• Format: Hardcover
• Language: English
• ISBN: 0765623951
• ISBN13: 9780765623959
• Release Date: October 2009
• Publisher: Routledge
• Length: 230 Pages
• Weight: 1.00 lbs.
• Dimensions: 0.7" x 6.1" x 9.0"