Virtual Influencers: Identity and Digitality in the Age of Multiple Realities

By Esperanza Miyake

This book identifies the converging socio-cultural, economic and technological conditions that have shaped, informed and realised the identity of the contemporary virtual influencer, situating them at the intersection of social media, consumer culture and AI, and digital technologies.

• Format: Hardcover
• Language: English
• ISBN: 1032559691
• ISBN13: 9781032559698
• Release Date: August 2024
• Publisher: Routledge
• Length: 216 Pages
• Weight: 1.10 lbs.
• Dimensions: 0.6" x 6.1" x 9.2"