Viral Rhetoric: Psychoanalysis, Philosophy, and Politics After Covid-19

by Robert Samuels

This book looks at the representation of viruses in rhetoric, politics, and popular culture. In utilizing Jean Baudrillard's concept of virality, it examines what it means to use viruses as a metaphor. For instance, what is the effect of saying that a video has gone viral? Does this use of biology to explain culture mean that our societies are determined by biological forces? Moreover, does the rhetoric of viral culture display a fundamental insensitivity...

• Format: Hardcover
• Language: English
• ISBN: 3030738949
• ISBN13: 9783030738945
• Release Date: May 2021
• Publisher: Palgrave MacMillan
• Length: 120 Pages
• Weight: 0.68 lbs.
• Dimensions: 0.4" x 5.8" x 8.3"