Viral Media: A Digital Production Marketing Guide for Advertisers, Journalists, and Public Relations Professionals

By Jody Mahler and Paul Fornelli

Book Overview

Viral Media: A Digital Production Marketing Guide for Advertisers, Journalists, and Public Relations Professionals demonstrates how to integrate multiple forms of media into a successful ad campaign,... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1516590562
• ISBN13: 9781516590568
• Release Date: December 2018
• Publisher: Cognella Academic Publishing
• Length: 364 Pages
• Weight: 1.59 lbs.
• Dimensions: 0.8" x 8.0" x 10.0"