Viral Marketing: Potential and Pitfalls

By Michael Bryce

The book seeks to provide a critical evaluation of viral marketing's potential as a new and possibly crucial dimension in 21st century marketing. It covers essential features of communicational and... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3865501745
• ISBN13: 9783865501745
• Release Date: February 2007
• Publisher: VDM Verlag Dr. Mueller E.K.
• Length: 84 Pages
• Weight: 0.26 lbs.
• Dimensions: 0.2" x 5.5" x 8.5"