Viral Marketing in Tertiary Level Educational Establishments

By Vicky O'Sullivan

Technological evolutions, principally developments social technologies, have introduced new marketing paradigms, such as viral marketing. Viral marketing offers marketing practitioners significant... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 363923670X
• ISBN13: 9783639236705
• Release Date: February 2010
• Publisher: VDM Verlag
• Length: 104 Pages
• Weight: 0.36 lbs.
• Dimensions: 0.3" x 6.0" x 9.0"