Viral Marketing and Social Media: Related Concepts, Lateral Connection, Web 2.0 Potential, and More

By: Torrin, Ken

Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online.

Learn more about viral marketing and its connection to social media advertising. Understand the correlated functions and how viral marketing and social networking compliment each other in delivering messages to consumers. Dig deeper to the concepts of advertising, guerrilla marketing and undercover marketing and how this relates to the propagation of "contagious" marketing over the world wide web platform.

Project Webster represents a new publishing paradigm, allowing disparate content sources to be curated into cohesive, relevant, and informative books. To date, this content has been curated from Wikipedia articles and images under Creative Commons licensing, although as Project Webster continues to increase in scope and dimension, more licensed and public domain content is being added. We believe books such as this represent a new and exciting lexicon in the sharing of human knowledge.

• Format: Paperback
• Language: English
• ISBN: 1276186185
• ISBN13: 9781276186186
• Release Date: January 1
• Publisher: Webster's Digital Services
• Length: 222 Pages
• Weight: 0.89 lbs.
• Dimensions: 0.5" x 7.4" x 9.7"