Viewer Discretion Advised: Taking Control of Mass Media Influences

By Jeffrey McCall

Book Overview

Viewer Discretion Advised shows where our media has gone wrong and what we can do about it. Established media critic Jeffrey McCall illustrates the problems with much of contemporary media content, why it is this way, and how consumers can actively shape the media. He sets out to increase our understanding of how different media work and how media content affects us daily, addressing a number of key media issues. McCall explains how the news agenda is shaped and why it fails to effectively inform the citizenry; how the First Amendment does and doesn't work; and how to manage children's media use. He further highlights the overwhelming influence of big media corporations in dictating cultural standards and the government's role in regulating the media. The final chapter is a helpful guide on how readers can actively challenge media companies. Stop complaining about media content_change it

• Format: Paperback
• Language: English
• ISBN: 0742555208
• ISBN13: 9780742555204
• Release Date: April 2007
• Publisher: Rowman & Littlefield Publishers
• Length: 172 Pages
• Weight: 0.60 lbs.
• Dimensions: 0.5" x 5.8" x 8.5"

Customer Reviews

A wake up call for parents and teachers

This is a must read for anyone concerned with the current state of American culture and where our media institutions are leading it. Parents and teachers need to understand the influence of media and how to fight back. This book is well written, and the arguments are well crafted. I recommend it highly.