Video Economics

By Steven Wildman and Bruce Owen

Book Overview

Between the late 1970s and the early 1990s the U.S. television industry transformed from a heavily regulated business to a highly competitive one, with new networks, technologies, and markets. Video Economics addresses the major issues affecting competitive advantage in the industry, including sequential program release strategies known as windowing, competition among program producers, the economics of networking, cable television, scheduling strategies, and high definition television (HDTV). The authors present the economic tools required to analyze the industry as they take up each new topic. This book will be of particular interest to students of the mass media, communication policy officials, communication lawyers and consultants, and media and advertising executives.

• Format: Hardcover
• Language: English
• ISBN: 0674937163
• ISBN13: 9780674937161
• Release Date: April 1992
• Publisher: Harvard University Press
• Length: 384 Pages
• Weight: 1.20 lbs.
• Dimensions: 1.0" x 6.3" x 9.6"

Customer Reviews

A benchmark

In my opinion, one of the best books available on video economics. The text is quite readable for a book on economics, as the models are explained with no advanced mathematics, mostly by examples or simple graphics. But all the relevant information is there.