Vest Pocket Marketer

By Hiam and alexander-hiam

Book Overview

For every marketing and sales executive, a portable source of today's top techniques--plus blueprints to tomorrow's hot techniques--from industry innovators. Book jacket. This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0139323023
• ISBN13: 9780139323027
• Release Date: July 1991
• Publisher: Prentice Hall Press
• Length: 522 Pages
• Weight: 1.15 lbs.
• Dimensions: 5.0" x 1.0" x 7.0"

Customer Reviews

Essential Book for your Marketing Library

The Vest-Pocket Marketer is an excellent tool chest that belongs on every marketer's professional book shelf. It contains over 390 pages of short summaries of the recent thought on subjects such as Marketing Strategy and Planning, Advertising and Promotion, Product Development and Introduction, Direct Marketing, Sales and Sales Management, Industrial and Business-to-Business Marketing, Market Research and Analysis, Public Relations and Corporate Marketing, Pricing, and Marketing Management. In short, the Vest-Pocket Marketer is very useful for skimming to find a new approach to solve a marketing problem. Regardless of the 1991 publish date, the book is still very relevant today (1996). I rate it an "8" because it lacks coverage of Internet/Interactive Marketing developments of recent years. I look forward to the second edition. Dave Wagner dave@wagners.com http://www.wagners.com -- Internet Marketing Resource Page