ValueSelling: Driving Up Sales One Conversation At A Time

By Julie Thomas (CEO ValueVision)

Book Overview

To help readers gain and consistently maintain their winning edge, Thomas shares the simple yet powerful framework that fueled her meteoric rise to CEO of ValueVision Associates. Pragmatic and... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0976999404
• ISBN13: 9780976999409
• Release Date: June 2006
• Publisher: Vva Publishing
• Length: 160 Pages
• Weight: 0.87 lbs.
• Dimensions: 0.3" x 6.1" x 9.2"

Customer Reviews

This is one of the best sales books I have read in 2007- Value in spades

This is a logical extension of the New Solution Selling. It has many of the attributes but it goes so much further. This is one of the best sales books I have read in 2007. It is short, concise, immediately useful and very well thought out. E.g. under common objections: * "Your price is too high" -the value hasn't been clearly established * "I have to talk with my boss" - your prospect is not the power person * " I don't see the difference between your solution and the others we are reviewing" - You have not established the differentiated vision/match * " I am not sure that we are ready for this type of product yet" You have not successfully mitigated the risk as it relates to their business issue or person issue. Ring any bells? Order/buy this book for your sales team. It is well worth itto your bottom line.

An Invaluble Sales Resource

I speak around the world on lead generation and marketing strategy. Julie did an outstanding job crafting "ValueSelling: Driving Up Sales One Conversation At A Time" to give you a roadmap on how to master complex sales strategy. There is no other resource I can think of where you can "easily perfect" your approach and positioning sales strategy. Julie gives you step-by-step plan that anyone can follow in their quest to excel at selling their products or services. It is an invaluable resource that anyone serious about selling should have in their personal library. Joe Heller, Trust Cycle Selling