Value-Oriented Media Management: Decision Making Between Profit and Responsibility

Book Overview

Theories, Concepts and Findings in Value-Oriented Media Management.- Cultures and Organizations: Structures, Actions and Values in Media Companies.- Corporate Governance and Corporate Social Responsibility: The Role of Management and Leadership for Value Orientation and Implementation.- Trust, Branding, Digitalization: Value Drivers.

• Format: Paperback
• Language: English
• ISBN: 3319845446
• ISBN13: 9783319845449
• Release Date: July 2018
• Publisher: Springer
• Length: 240 Pages
• Weight: 0.78 lbs.
• Dimensions: 0.5" x 6.1" x 9.2"