Value in Marketing: Retrospective and Perspective Stance

Value in Marketing presents reflections and analysis of value in marketing by consecutive generations of scholars who have made theoretical contribution to the contemporary understanding of the concept, its interpretations, dimensions and importance.

• Format: Paperback
• Language: English
• ISBN: 1032084626
• ISBN13: 9781032084626
• Release Date: June 2021
• Publisher: Routledge
• Length: 228 Pages
• Weight: 0.68 lbs.
• Dimensions: 0.5" x 6.0" x 9.0"