Value for Money Marketing: A Guide to Measuring Marketing Performance (Marketing in Action Series)

By Roddy Mullin

A discussion of marketing accountability: controlling marketing budgets and ensuring that marketing activity produces measurable effects. Unfortunately marketing activity is all too often a series of... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0749435534
• ISBN13: 9780749435530
• Release Date: September 2001
• Publisher: Kogan Page Business Books
• Length: 288 Pages
• Weight: 1.05 lbs.
• Dimensions: 9.0" x 0.8" x 6.0"