Value First Then Price: Quantifying Value in Business to Business Markets from the Perspective of Both Buyers and Sellers

Winner of the Overall Case Award 2014 The Case Centre best selling case 2013 - 2017 Value-based pricing--pricing a product according to its value to the customer rather than its cost--is the most... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 113810163X
• ISBN13: 9781138101630
• Release Date: October 2016
• Publisher: Routledge
• Length: 224 Pages
• Weight: 0.85 lbs.
• Dimensions: 0.7" x 6.1" x 9.1"