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Value Driven Product Planning and Systems Engin...
By Harry E. Cook and Luke A. Wissmann
Edition Description
Engineers and scientists often need to sell an innovative idea for a new product or a new product improvement to top management. Sometimes their tendency is to focus on the "WOW " of the new technology at the expense of making a convincing business case. When the new technology...
Edition Details
Format:Hardcover
Language:English
ISBN:1846289645
Format: Hardcover
Condition:
$
109.99
Value Driven Product Planning and Systems Engin...
By Harry E. Cook and Luke A. Wissmann
Edition Description
Engineers and scientists often need to sell an innovative idea for a new product or a new product improvement to top management. Sometimes their tendency is to focus on the "WOW " of the new technology at the expense of making a convincing business case. When the new technology...
Edition Details
Format:Paperback
Language:English
ISBN:1849966885
Format: Paperback
Condition:
$
169.00
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