Value Creation and Sport Management

by Sandalio Gomez, Ignacio Urrutia, Kimio Kase

Book Overview

The sports business has become one of the fastest-growing industries in recent years. Sports organizations now have the potential to generate massive amounts of revenue through a variety of different channels, including broadcasting rights, advertising and branding. However, the rise of sports-related business has so far received relatively little attention from management scholars and social scientists. This book argues that we can no longer afford...

• Format: Paperback
• Language: English
• ISBN: 110740617X
• ISBN13: 9781107406179
• Release Date: August 2012
• Publisher: Cambridge University Press
• Length: 284 Pages
• Weight: 0.92 lbs.
• Dimensions: 0.6" x 6.0" x 9.0"