Value Chain Marketing: A Marketing Strategy to Overcome Immediate Customer Innovation Resistance (Contributions to Management Science)

By Stephanie Hintze

Book Overview

Focus and Scope: Introduction.- Conceptual and Methodological Foundation: Dealing with Value Chains.- Marketing Supplier Innovations.- Research Design and Methodology.- Qualitative Studies: Pilot Study.- Case Study.- Computational Modeling: Agent-Based Simulation Study.- Integrating Findings: Discussion of Findings.- Conclusions.- Appendix: Details - Pilot Study.- Details - Case Study.- Details - Agent-Based Simulation Study.

• Format: Paperback
• Language: English
• ISBN: 3319384783
• ISBN13: 9783319384788
• Release Date: September 2016
• Publisher: Springer
• Length: 259 Pages
• Weight: 0.87 lbs.
• Dimensions: 0.6" x 6.1" x 9.2"