Value Based Marketing: How People Decide To Buy

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Value Based Marketing: How People Decide To Buy

Edition Description

In marketing, one brand is always trying to outwit, out advertise, and out spend its competitors, often costing millions of dollars to build their brand equity or brand value. It's because, the better we recognize a brand, the better we relate to that brand, the higher the value...

Edition Details

Format:Paperback

Language:English

ISBN:197460943X

Format: Paperback

Condition:

12.39

50 Available

Quantity:

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Value Based Marketing: How People Decide To Buy

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