Utilizing Gamification in Servicescapes for Improved Consumer Engagement

As consumers increase their purchases from online retailers, businesses must find exceedingly innovative ways to increase customer engagement. While online gaming has become increasingly prevalent,... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1799819701
• ISBN13: 9781799819707
• Release Date: January 2020
• Publisher: Business Science Reference
• Length: 300 Pages
• Weight: 1.83 lbs.
• Dimensions: 0.8" x 7.0" x 10.0"