Utility Drives Adoption: Understanding Internet Accessibility in Rural China

By Mingrui Ye and Ye

Utility Drives Adoption: Understanding Internet Accessibility in Rural China addresses the deep digital divide in China by exploring the reasons behind the lagging adoption of the internet in rural communities. With a four-year study and in-depth investigation into a number of rural communities across China, author Mingrui Ye unfolds a picture of internet use in rural villages and answers the questions why and in what scenario rural residents will or will not adopt internet-based digital devices like laptops or tablets.

Additionally, this book contributes to diffusion theory with a newly established research model, by which new determinants responsible for internet adoption were discovered and mutual relations between influential factors at different levels revealed. A series of solutions to improve the adoption rate of the internet in rural China are suggested for implementation at multiple levels. Utility Drives Adoption not only provides a deeper understanding of internet adoption in rural communities but also revisits the theory of innovation diffusion with newly developed perspectives and research models. This book serves as a useful guide for researchers and students in relevant fields to further explore internet utility and adoption in rural China.

• Format: Hardcover
• Language: English
• ISBN: 143313702X
• ISBN13: 9781433137020
• Release Date: April 2019
• Publisher: Peter Lang Inc., International Academic Publi
• Length: 226 Pages
• Weight: 0.80 lbs.
• Dimensions: 0.7" x 5.9" x 9.0"