Using the Web to Compete in a Global Marketplace

By Browning Rockwell

The Web enables nearly any business to open up shop to the entire world. Never before has it been so easy to do business abroad, but there are technical, legal, financial, marketing, and tactical issues to confront. Beginning with an overview of what the digital revolution means for free trade, this book offers rare insight into the entire operation and provides valuable information on everything from building the site to the issue of language and content to researching foreign markets. Includes Companion Web site with... * Links to the top trade sites in 100+ countries. * Resource listings of business directories, government resources, and news publications in 100+ countries.

• Format: Paperback
• Language: English
• ISBN: 047125262X
• ISBN13: 9780471252627
• Release Date: September 1998
• Publisher: John Wiley & Sons Inc
• Length: 314 Pages
• Weight: 1.30 lbs.
• Dimensions: 9.5" x 1.0" x 7.5"

Customer Reviews

Lots of useful information

For someone to use if they are planning to venture into the world of web commerce

Excellent all round source of knowledge - a must

Very few established businesses have really grasped the potential of e-business. This book provides a valuable guide to the business reader of the importance of the internet to the future of business. I also liked the guidance on international trade for starting businesses. The accompanying GIN Website is good as well.

A Very Good introduction to Global business online

The author presents a sensible, detailed, savvy discussion of the rationale for online business and offers a load of online resources to help get a business up and running on the Web. The book is well-organized and easy to read. In my opinion, it is a very good introduction and readers who are relatively new to business online will benefit the most from the book.