Using Secondary Data in Marketing Research: United States and Worldwide

by Gordon L. Patzer

Using Secondary Data in Marketing Research discusses thoroughly the use of secondary data in marketing research. It explains the underlying reasons why secondary data are less expensive than primary data, the technology associated with secondary data, how to evaluate the quality of secondary data, and how to locate secondary data. It also provides an encyclopedic listing of specific sources of secondary data, including a listing of sources of global/worldwide...

• Format: Hardcover
• Language: English
• ISBN: 0899309615
• ISBN13: 9780899309613
• Release Date: March 1995
• Publisher: Praeger
• Length: 184 Pages
• Weight: 0.84 lbs.
• Dimensions: 0.6" x 5.5" x 8.5"