Using Public Relations Strategies to Promote Your Nonprofit Organization

By Ruth Kinzey

Book Overview

Learn how to strategically execute public relations assignments In Using Public Relations Strategies to Promote Your Nonprofit Organization, you will explore an easy-to-follow explanation on why nonprofit groups must take a more business-like approach in their communications. You will also discover instructions on how to make newsletters, annual reports, speaker's bureaus, and board selection easy yet effective. As a marketing, public relations or development professional, you will gain effective public relations tools that are within your established budget parameters. Public relations expertise is becoming extremely important to the survival of nonprofit organizations as more and more nonprofits compete for dollars. Using Public Relations Strategies to Promote Your Nonprofit Organization recognizes that nonprofit professionals may wear many different hats and may have very limited public relations or marketing training. Therefore, with Using Public Relations Strategies to Promote Your Nonprofit Organization, you will find that even a novice communicator will be able to perform marketing and public relations tasks in an effective, strategic manner. Some of the areas you will explore include:

adopting a business strategy step-by-step guide to creating your annual report step-by-step guide to creating your nonprofit newsletter how to set up an effective speaker's bureau, strategically market your speaker's bureau, and monitor its effectiveness in generating revenue for your nonprofit organization writing speeches to promote your nonprofit organization using audiovisual aids and nonverbal communication in your speeches selecting and organizing a board of directors board of directors job description, recruiting and retention Using Public Relations Strategies to Promote Your Nonprofit Organization explains why you must take a more business like approach to public relations write nonprofit groups and assists the novice public relations specialist with executing basic PR tasks that are pertinent to an organization's profits. You will gain step-by-step guidance on steering your nonprofit organization to financial success.

• Format: Paperback
• Language: English
• ISBN: 0789002582
• ISBN13: 9780789002587
• Release Date: April 2000
• Publisher: Routledge
• Length: 233 Pages
• Weight: 0.85 lbs.
• Dimensions: 8.3" x 0.6" x 5.8"

Customer Reviews

An excellent set of basics tailored to nonprofit structure

Public relations expertise is helping the booming nonprofit business, and provides a variety of basic business approaches to nonprofit organization and management, from showing how to adopt a business strategy and how to market a speaker's bureau to using communication in speeches, selecting a board of directors, and marketing a nonprofit. An excellent set of basics tailored to nonprofit structure and experience.

A truly valuable book for non-profit organizations

Public relations is the key to success in society today. As an educator in a respected private school where public relations are vital, and a presenter in various local, state, and national forums, Kinzey's book has been pointedly valuable to me. Undercscoring, clarifying, and extending my knowledge, this book addresses both my personal effectiveness as a communicator and specific concerns I must emphasize to my expressive writing students who are concerned with improving their writing skills, as well as their adolescent interpersonal skills. Because the book is global in its applications, readership should extend beyond nonprofit organizations to anyone concerned with any facet of public relations.

A must read for anyone working in nonprofit!

Kinzey's analysis of effective public relations strategies for nonprofit organizations is a must read for anyone working in the nonprofit sector. The reader is guided through the necessary steps to engage public relations tactics and strategies to promote his/her organization. From chapters dealing with annual reports and company newsletters to the creation of a speaker's bureau, Kinzey effectively articulates the need for public relations in nonprofits. This book can be used as a reference tool for individuals responsible for public relations within their nonprofit organizations.

Candid Remarks

Well written. Easy to read, understand and follow; it moves right along. Clearly illustrated. Covers all areas of public relations that can be used. Great glossary. A very useful tool for any one interested and/or involved in nonprofit organizations. A must in any nonprofit organization's library!