Using Market Knowledge

By Rohit Deshpande

Book Overview

Drawing on a collection of outstanding papers from the prestigious Marketing Science Institute, Editor Rohit Desphande, has assembled, in a single source, the key research on market knowledge management and the best information available for new ideas on whats next. The contributing authors are top-notch scholars from leading business schools including Harvard, MIT, and Wharton.

• Format: Paperback
• Language: English
• ISBN: 0761921982
• ISBN13: 9780761921981
• Release Date: October 2000
• Publisher: Sage Publications, Inc
• Length: 400 Pages
• Weight: 1.19 lbs.
• Dimensions: 0.8" x 12.5" x 9.4"