Using LinkedIn as a B2B Marketing Machine

By Cyndie Shaffstall

LinkedIn(r) is a business-oriented social-networking service used primarily for professional networking. In 2013, they reported more than 259 million users in more than 200 countries and territories. Spider Trainers, a Denver-based marketing company, uses social networks such as LinkedIn for internal and external marketing efforts. In this case study, we take a look at the effectiveness of one of these initiatives: the development, launch, and promotion of the Great Big Book of Things Marketers Say-which went on to be among the top 5% of most-viewed content on SlideShare(r), a social network for the promotion of slide-deck formats.

• Format: Paperback
• Language: English
• ISBN: 1508563977
• ISBN13: 9781508563976
• Release Date: February 2015
• Publisher: CreateSpace Independent Publishing Platform
• Length: 28 Pages
• Weight: 0.20 lbs.
• Dimensions: 9.0" x 0.1" x 6.0"